You can also go digital and send them out via mail for customers in your email list to download. The pages are too large, making them an impractical choice for your marketing campaign.Ī better option would be to create PDF booklets, which you can efficiently distribute at giveaways. Imagine a scenario where you walk with a whole ream of printed A4-sized papers to distribute to your target audience. You can also use these booklets to demonstrate your credibility and reliability, effectively building trust among your clients. Print booklets are an excellent avenue to tell your origin story and communicate your core values. Today, clients look beyond your products and are more interested in who you are and why you decided to dip your toes in the market. In the past, customers were more concerned about the final product that their favorite brands offered. In addition, you can tailor your approach to make your brand look more approachable. Print booklets are an excellent way to reel the masses in and set the correct tone for your target audience to demonstrate you have their best interests in mind. Print booklets are a healthy middle ground that will go easy on your pockets and still pass the message about your brand effectively to your audience.Ī bonus point is that they will fit snugly inside one's purse or pocket, making it less likely that they will discard it as soon as you walk away.Ĭonsumers respond better to brands that can speak to them on a personal level and hold their interest. However, printing on large A4 pages will definitely make a dent in your pockets. We want to discuss the benefits of booklet printing for your personal work or your business.Įven though we are in a digital era where digital marketing is critical, printing some hardcopy documents to distribute to your target audience wouldn't hurt. If you are lucky enough to have access to adobe indesign, there is also a file>print booklet 2-up perfect bound option that works like a charm.Having read this article up to this point, we assume you can use the tools discussed above to make a PDF booklet of any size, depending on the content within the document. If printing from word I would use the dropdown 4 pages per sheet at the bottom of the print dialogue. If printing pdf I would use "Multiple", pages per sheet, 2x2, page order horizontal and check print on both sides. That way each page takes up a quarter of the a4 and the booklet can be formed by cutting the a4 in half portrait. However double sided printer problems will depend on the make of the printer.Īlternatively, when I want to print an 8 page booklet on 1 sheet I print double sided on a4 with the text in a6 and use a guillotine. The links online will be how to print a booklet (or book fold) in word. If the double sided print still doesn't print, and the "print preview" looks good, it might be a printer settings problem. I have an epson printer and both of these methods work okay. In word, save as pdf, then print > booklet (print on both sides selected). Then when I print I'll use landscape and select "print on both sides". In word, Layout > Page Setup (small icon bottom right of ribbon box) > Margins > Pages section > Book fold. I've done this a lot to print out drafts.
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